E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.
However, the term is usually used to refer to:
•  sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business,
•  sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
•  adding advertisements to e-mails sent by other companies to their customers.


Here are some steps to creating and launching a successful e-mail marketing
•    Build a List
•    Set up Contact Information Capture Forms
•    Set clear goals before you send your first e-mail, and build your messages and campaign around those goals.
•    Choose the Right E-mail Marketing Software System
•    Add Triggers to E-mails
•    Automate the delivery and timely response
•    Monitor Results

Here are some points for revamping your email marketing campaigns!

1. Give your email template a new look – the look and feel is absolutely crucial. It is important to give your audience a bit of variety though,
2. Make it short – does your email contain lots of text? Try and keep your text short and to the point. This will certainly make your recipients read your message.
3. Image, image and image – As you know: a picture is worth a thousand words! Including more images make your email attractive, but there is a problem. Most email engines do not display images by default, so while adding a great picture do not overlook the text content.
4. Use a friendly ‘from’ email address – friendly ‘from’ addresses are a great way to get the trust of your recipients and encourage them to open your email. If you do not have a friendly ‘from’ address, then consider investing!
5. Segment and test – segmenting your recipient list and then testing different aspects of your campaign is a great way to find out elements that could be improved. There are many ways to segment your list, consider choosing a type that works for you.

6. Spend time on your subject line – your subject line is the first thing your recipients will see and so is vital to improve open rates. Therefore it must pack a real punch to convince your recipients to open.
7. Analyze data about your recipients – if you want to really start doing some advanced segmentation and targeting, then you will need to collect more data about your recipients. You can do this by linking your email marketing platform up with your CRM database and/or by running a survey.
8. Consider social media sharing links – after you have made all these changes to your email, I am sure your recipients will be delighted with the messages they are receiving. Chances are they might want to share the message with their like-minded friends. To encourage this, include social media sharing links in your email message. Do not forget to include a subscribe button too so that the new people that read your message can sign-up to receive further emails in future.
Hope these will help for your business growth. All the best. :D

sources:

http://www.entrepreneur.com/

http://en.wikipedia.org/

http://webindexsearch.com/

http://articlesplace.cz.cc/