Adobe announced the addition of some interesting social media features to their Online Marketing Suite.

Discussed below-


Facebook

As advertising becomes more relevant on Facebook, it’s increasingly important to strike when the iron is hot. With Adobe’s suite, customers can now target high-performing segments on Facebook and automatically optimize their Facebook ad campaigns based on any success metric— like cost per click or cost per thousand impressions.

Google

Customers should now also find it fairly simple to create Google Image ads through Adobe SearchCenter +. The management, import and storage of frequently used images make the delivery of ads less time consuming.

Mobile Optimization

Further, Adobe is tapping into the mobile craze by offering real-time personalization of content for native Blackberry and Android mobile apps. This means that developers and marketers can modify the content delivery and user experience on these devices in real-time, directly from the Test&Target online interface.

Source:

http://www.cmswire.com/