Business Card ... Identifies Your Business Identity

Business Card ... Identifies Your Personal & Business Identity

Business cards are an essential part of a marketer’s arsenal; a key to your complete stationery design. When you hand someone your business card, they will form an immediate opinion about your company. Your business card does more than tell people how to find you: it says something about your company – its mission, its culture, and its goals. Everything from the colors, fonts, the texture, shade, and gloss of the paper you print on says something about you.

Business cards generally consist of a single card stock sheet with an individual’s contact information, including name, company name, and company address, phone, fax, email, and website address. Don’t make the mistake of trying to cram every bit of contact information onto your business card. If you need to include a great deal of information, use the back side of the card as well.

Paper Stock, Business Card Size, and Colors

Most business cards are printed on 100-lb. glossy, professional white or off-white stock. This is generally the least expensive option. Many businesses choose to use specialty stocks to give their business cards extra flair.

Choose your stock carefully because it says as much about you and your company as the words the card. You can choose a vivid, eye-catching color, a subtle textured stock, or stock with high recycled content, among others. Each type of paper makes a statement about your company.

The most common business card size is 2″ x 3.5″. We recommend that you stick with a standard size due to the fact that many business card scanners and business card holders are made to fit this size.

Over the last several years – full color has become much less expensive. Since the vast majority of cards are printed in black ink on white card stock, adding color is a very simple way to make your card stand out.

Things to Avoid

If you put a picture on your business card – make sure it has an up-to-date picture.

Watch out for free business card offers on the web. As this offer sounds very compelling, these cards often have a logo or text on the back saying that “This is a free business card – to get yours… ” This looks very unprofessional if you plan to hand out your cards in a business type atmosphere.

We do not recommend making your own business cards as this process is often time consuming and will be much more expensive than a professional. It is almost guaranteed you will get a lower rate by hiring a professional in the long run.

Want a look that is fresh and innovative or looking for a conservative corporate image with flair? We can do it here at Clippingimages. No matter what your look, consider an inventive approach to your business card. Two sided, fold over and mini-brochure business cards are both cost effective and stand out from the crowd. Once you have accepted our estimate, we will begin the layout process. Our team has a time-tested method for determining your stationery design style preferences. This means you won’t be confronted with imprecise descriptions of your vision. After all, our job is to take your vision from the abstract to the concrete.

Credit – aboutlogodesign.com