Simply having a twitter account or a blog will not equate into anything other then another site to update if it is not used the right way. There are definite basic strategies and concepts which utilize these powerful tools in the right way to help increase client base.

Twitter.

Twitter.

Common Mistakes while Twitting:

The reality is that nobody cares if I am brushing my teeth before bed or making a salad for lunch. Too often Designers makes the mistake of tweeting useless information or think just by being there it will result in more business. Here is a listing I came up with of some of the most common mistakes often made that are most certainly not value added:

* Tweeting useless information – the old adage of “content is king” still applies on twitter. Tweets need to be useful and or interesting to your followers.

* Not having an avatar. Do yourself a favor and upload an image of yourself or your logo for your Twitter account shortly after you register. As designers we are expected to be web technology experts so you may as well and try to appear as one. Default images are for amateurs, is that the kind of impression you want to portray?

* Not commenting on other’s tweets. How many times have you made a new friend or client by simply talking about yourself? Probably not that often. Make sure that you are adding more to the site than just your own updates, join the conversation!

* Turning Twitter into nothing more then a depository of links to your blog. Sure we all love the widgets that streamline updates from our blog to twitter but there needs to be more to your twitter page then that.

* Not customizing your homepage background. Most designers like to think of themselves as creative artistic types in one way or another. Well your Twitter home page is a blank canvas, treat it as so.

* Not Tweeting. This is the equivalent of having “Copyright 2001” on the footer of a website. It serves way more harm then good. Either decide to invest the time into Twitter or cancel the account.

I am sure there are a ton of other ones out there but I figured this covered a lot of the big ones.

-Credits: Design Investigator