Directory Submission for SEO

Directory Submission for SEO

Promoting the website is always the first priority for any company’s marketing personals. There are a variety of ways that can promote a website. Three of the current favorites are link exchanges, article submissions and traffic exchanges. There is another option available, Manual or semi-automated directory submissions.

The concept of directory submissions is submitting your website or your blog to a particular directory. Similar to having your phone number listed in the yellow pages, only this is a computerized version of the yellow pages on a much bigger but more defined scale. You post your website or your blog in a web directory for ease of location of your website by your customers.

A website directory will check the content of a website before it will list it in the directory and when it is listed most of the websites will supply your website with a link back from the website directory. So your customers will find your business within the directory and then they will be able to click on the link directly back to your website.

Directory submission can be done either in a automated system or very basic manual directory submission. Automated or Semi-Automated Directory Submissions are done with the use of software. Manual submissions usually are a longer process requiring more time and effort but often offer you a more beneficial result.

A lot of online business owners will however use the semi-automated directory submission services of specialized businesses for a jump start to their directory submissions. Both formats will provide links back to your website however as a rule manual directory submissions provide the highest benefit factor to your website. When making directory submissions it is very important to try to locate high ranking directories themselves to submit to, these offer you the best SEO result for your time and efforts.

So our optimum goal is to obtain links back to your website. Well Links back are basically a link on any given website which then points or directs the customer back to your website. The big search engine companies, like Google, count the total amount of links back that you have to your website in order to consider your rating. The more links back that you have the higher your website will appear on a search engine result page.

Making directory submissions is not a difficult task but it does require some time and thought before proceeding. When you submit to a website make sure that the website is relevant to your business. These are the most important directories to ensure you are listed in. If you list in irrelevant directories, often your listing is not accepted or the people who are searching that directory are not likely to require your services or products. Irrelevant links can still provide you some SEO but relevant directories are far more beneficial.

Directories will generally require that you provide them with anchor text and it is important to try to use different anchor text for each of the directories that you submit to. There are rules requiring how to submit to directories and you need to make sure that you are following these rules otherwise you may find that you are rejected with your submission, but worse than that rejected from being listed in that directory at all. If the directory is directly relevant to your business and you are rejected this can have a big impact on your overall customer flow.

Credit: Articlebiz, Photo Credit:  easysubmission.wordpress.com