Link Juice is- favorable inbound links (A link coming from someone else’s Web site to your site.) that will help to boost a page’s rankings in the SERPs. Getting strong inbound links to your site are one of the most important parts of Search Engine Optimization (SEO).

Link Juice allows you to beat your competitors for rankings in Google. Sure, there are some other factors that Google uses to calculate rankings but link juice is by far the most important aspect of dominating Google and in order to understand Google, you have to understand link juice.

Link Juice is the term used for how much benefit a link passes on, as not all links are useful to a website, it is better to create links only with those websites that are related to our own in order to target the appropriate audience.

A link is assumed to pass more link juice if:

* It does not have the nofollow attribute added

* The page the link is on is indexed by the search engines

* It is not detected by the search engines as a paid link to manipulate the rankings

* The link is not part of a link exchange

* The number of links on the page that the link is on are low

* The page that the link is on, has a lot of link juice pointing at it

* The link was editorially given and not a self promotional easily gained link

* The page that the link is on is relevant and on the same topic as the page that the link is pointing at

* The anchor text of the link is the same topic as the page that the link is pointing at

* The site that the link is on is recognized as an authority site by the search engines

* The link is in the context of some text that the pages the link is pointing at is about

Sources:

http://www.forumdr.com/

http://www.submitawebsite.com/

http://thekeywordacademy.com/

http://www.link-juice.co.uk/

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