A shopping cart builder through e-commerce web applications will turn a website into a virtual store and shopping capabilities. Most applications include inventory tracking, multiple payment choices, and sales reports.

Improve E-commerce.

Improve E-commerce.

Few tips for online retailers to improve ecommerce  site and traffic:

1) Utilise Affiliates

We have  come into contact with far too many shops that still don’t offer their data up to affiliate networks. There are number of people who are much better online marketers than ever hope to be, so giving them access to data can help reap the rewards.

2) Optimise linktext

If using any out of the box e-commerce platform, Likely to have a list of products as core functionality within that product. It amazes how many online shops still just use the product image to link through. To increase the relevance of product names should be using suitable and relevant linktext as well as links, titles and alt tags on the product images to maximise SEO efforts.

3) Early adopt Micro-formats

If the flexibility to do it may as well start looking at Micro-formats for e-commerce site. Micro-formats to those who haven’t a clue what we are on about are a way of marking up HTML with meaning. Google have got behind the movement as it takes away some of the guess work that they have to perform at present. If a member of the Google product team is writing the spec, can bet bottom dollar that it won’t be long before it makes it’s Google product search.

4) Use third party sites

To get things off the ground, there are numerous sites which allow to drop links for free. Voucher sites in particular for e-commerce are an absolute must. Sites like Quidco, can drive a phenomenal amount of traffic, particularly if the voucher promotion are running has an expiry date. If setup regular feeds for the voucher sites, so much the better – help them to help. Provide them with latest offers, they provide with the traffic need.

5) Get Listed on Google Product Search

List on Google Base right? If not are missing out on a massive opportunity for free traffic to site. As we’ve mentioned earlier, using the review micro-format can help product reviews make their way into Google product search. More positive reviews is likely to have a positive impact on the algorithm, in much the same way as the more reviews to get – the higher appear on local search.

6) Increase Natural Clickthroughs

Think like visitors. There’s nothing like the juicy sign that add extra value from competitors right from the SERP’s. IF offer free delivery on orders – let them know by stating it directly in the title tag of site, we promise the clickthrough’s will increase substantially by implementing something so simple.

-Credits: Web Distortion