Email

you can improve performance with this list of creative fixes that address issues such as rendering, engagement, greater reach for your messages, and better delivery of your messages’ value propositions.

  • Add a preheader that supports your subject line. The preheader is the first line of text in your e-mail message. It’s the most valuable real estate in your message body, because people see it first, it renders even if images don’t, and it can be the only line of text that shows on mobile phones.
  • Optimize for the preview pane and image suppression. When viewing your e-mail message on most Web mail clients, you will likely see only a portion of the text in the message and no images. If you position a single large image at the top, your viewer sees a big blank.
  • Make sure your headline and your button copy work together. Given preview panes and image disabling, these might be the only two elements of your message that your readers will see. Time pressed people are just scanning headlines and looking for how to take action.
  • Showcase your call to action with a “bulletproof” button. A “bulletproof” button uses HTML text instead of graphic text, in an attention-getting color that doesn’t clash with the message’s main color palette. It will render even when images are suppressed.
  • Add video where appropriate. As with tip No. 5, don’t put an auto-play video module into your e-mail just because you can. Not every e-mail client can handle it, not every device can play it, and not every recipient wants to view it.
  • Add a human touch to your e-mail messages. People trust other people, not faceless corporations. Show the people behind the company (like Best Buy’s Blue Shirt Nation), or put your customers into your messages via photos and reviews.
  • Design for smaller screens. If a large percentage of your audience is viewing your e-mails on mobile phones, consider shrinking the width of your e-mail message to reduce the need to scroll side to side.

Courtesy: Articlebase.com, Photo Credit: vendorblog