The 9 key factors are:

1.    Focused Headline – Have a clear and direct headline which serves as a point of reference for the keyword/ad copy that drove the click.
2.    Call to Action- Have prominent “call to action” buttons with a persuasive message directly above the button
3.    Value Proposition Upfront – Ensure that the visitor is able to easily grasp the value proposition, without having to scroll down the page
4.    No-Frills Message – Write to deliver a clear, persuasive message, not to showcase your creativity or ability to turn a clever phrase
5.    Remove Navigation – Yes, don’t let them meander through the site. Keep them there on that page and get them to click on that all important ‘call to action’ button.
6.    Clientele, Case- Studies, Testimonials – Will always act as the vital reassurance factor
7.    Value Whitespace – Do not succumb to the impulse to cram the page with information. Ensure that the page layout is simple and is easy on the eye.
8.    Keep it Crisp – Avoid long, verbose copy. Keep it short and crisp.
9.    Personalize – Always write in second person – You and Your

Credit: himshilp , Photo Credit: ecreation