Should you launch  multiple websites for your business or focus on a single comprehensive site? Let’s  try find the answer here.

Multiple Website Marketing (best website marketing strategy) Is More Than Just Search Engine Optimization (SEO) And Social Media Marketing (SMM) - it is all about creating relevance on the web that you own and control! It doesn’t replace SEO and SMM, but it does significantly enhance it. Let’s discuss each briefly.

SEO – Search Engine Optimization has been useful in the past, but has become old school and is mainly implemented as keyword selection passive coding techniques on web sites. All proactive SEO and search engine marketing (SEM) is now fed by social media, including blogs, videos and podcasts – your social media marketing.
SMM – Social Media Marketing has become popular lately and adds dimensions SEO lacks, including video, podcasts and article blog marketing. It uses interlinking strategies through social networking sites and is complicated at best with just 5-10 sites. There are over 2,000+ sites out there to post your content and media, and you would need a large full time staff to make a small dent in the marketing potential of all of these sites, and the sheer number of these sites is rising rapidly.
MWM – Multiple Website Marketing has all the features of SEO and SMM, but is easier to use, more cost effective, and in many cases dramatically better at building traffic. MWM is a strategy that uses multiple web sites to create interlinked connections. Google used the counting of in bound and out bound links to establish itself as the most effective search tool on the Internet (it counted links to and from web sites to establish credibility and ranking). In this way they were the first to get Internet searches to work and this is one of the primary calculations Google still uses today to rank sites higher in search results. The key to the MWM strategy is not just link building, it is building relevance for each site.

Why multiple Web sites?
Product focused website: If you sell a wide spectrum of products, then creating highly focused websites ministers or micro sites for that product would make sense. Your primary website would include your full product offering. Creating highly focused product sites with in depth product information, advantages, benefits, how to use tips and product comparisons would be helpful for your customers. Very focused websites are much easier to get top rankings for with the search engines.
Segment focused website: If you market to multiple market segments or customer types  such as businesses vs. consumers. You may want to create websites that focus on the needs of that market segment. Segments could be geographic, types of customers, industries or different demographics. You can increase your credibility and conversion rates by focusing on the specific needs and requirements of each market segment separately.
Reputation management: Use MWM as a reputation repair strategy to dominate the SERPs for your brand name, company name or name of a company official. Each site should have unique content that is focused on the one or two keyword phrases you want to protect.
Duplicate Content: Avoid using duplicate content on each website. If you are going to invest in multiple websites, then it is important to write unique and original content for each website that presents a compelling marketing message specific to the goals of that website.
Link Popularity: The biggest downside to multiple websites is the increased time and cost to build up the link popularity of multiple websites. It is not just enough to create links between the sites.
Multiple focused websites make search engine optimization easier, increases conversion rates, but is much more costly to deploy. You need to weigh the cost vs. benefits of having multiple websites to market your business.
So, all the best if now you are thinking to launch multiple websites for your business.

Sources:
http://multiplewebsitemarketing.com/
http://www.webdesignseo.com/internet-marketing/multiple-website-marketing-mwm.php/comment-page-1#comment-99480

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