Post Card Design

Post Card Design

Graphics design is always an interesting as well as challenging task. In case of graphics design you have to take a look at not only the attractive nature, rather you have to pay attention towards the feasibility and usability of the graphics. Here let’s have a look at some very useful tips of that you absolutely have to have in your postcard design.

1. A clear, bold headline
On the front of the mailer, the non address side, there should be one central message. The best way to achieve that is with a bold, clear headline that’s not cluttered up with other text. Make sure the headline fills up at least 15% of the front of the mailer.

2. A graphic that supports the message
The graphic should be easy to understand and add to the message the headline is trying to convey. Also, make sure your graphic is appealing. For instance, if you are a dentist, a picture of an attractive smiling model will help get that point across much better than before and after teeth pictures.

3. Color that pops
Make the headline and other text stand out by using a color that stands out from the background color.

4. Subheads that lead into text
A compelling subhead will give people motivation and a place to start reading.

5. Benefits, benefits, benefits
One of the biggest errors people make in advertising is stating features rather than benefits. For example, never assume recipients know what benefit can be derived from a lower interest rate on their mortgage. Let them know how their monthly payments will go down.

6. The offer
The offer usually includes 2 things: First, what is being offered, and second, at what price or discount. The offer can make or break a mailing, so make sure you do your research and come up with something that is going to generate a good deal of interest.

7. Your company name and logo
Although this needs to be on the mailer, it shouldn’t overshadow the offer. Customers care most about what you can do for them.

8. Call to action
Tell prospects exactly what you want them to do. “Call today for more information” or “See us online” are two of the most common desired actions.

9. Contact information
Provide your name, phone number, and Web address directly following the call to action. Whatever you ask prospects to do, give them the means to do it easily.

10. Return address
A return address ensures you’ll get returned mail from the post office and sends a message that you’re an established professional.

Credit: Post Card Mania; Photo Credit: Online business builder