Click the image to Enlarge

When we use any image of a product for advertisement purpose, we need to add some more to highlight the poroduct for customer attraction in various way. I am showing the simplest technique to highlight products.

Open a new document.

Set foreground color black and background color purple.

Select the gradient tool from tool box. 

Now draw a shape like this:

We will get this:

Now cut the product image and paste it:

Add a new layer under the shoe layer.

Pick the eye dropper tool 

Pick color from our product and add a swirl brush like this again again of different sizes:

Select the shoe layer

go to Layer->Layer style->Outer glow

give the setting:

we will get this:

We can add some pearl brushes like this:

We are done!!