SEO Tip: Optimizing Press Releases
SEO Tips: Optimizing Press Release
One key component of search engine optimization is obtaining links from relevant, authoritative sites such as highly ranked blogs and new sources. A working relationship with news sources that cover your industry can lead to great exposure and links from trusted media web sites. So how does one go about optimizing and distributing these press releases?First, you must optimize your press release to reflect keyword rich content if possible. Remember to write for the user first and search engines second when creating your copy. Uploading these optimized releases to online distribution channels such as PR Web will ensure your press release is crawled and indexed.
With some online distribution channels, you can place links inside press releases, creating deep links using your targeted keywords. In some cases, when a news source publishes your press release they will also include a link back to your site as a reference or resource, giving you additional links from highly trusted sources.
While a good technique, it must be use intelligently. Only create and submit press releases when you have a newsworthy story. Submitting every piece of news specifically for SEO purposes will most likey earn you a spot on a journalists ignore list.
Credit- ExpertSEM.com Photocredit:All In One SEO
| Print article | This entry was posted by Fuad Ahasan Chowdhury on October 25, 2009 at 6:33 PM, and is filed under SEO / SEM / SMM. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
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