If you’ve read anything about or studied Search Engine Optimization, you’ve come across the term “backlink” at least once. For those of you new to SEO, you may be wondering what a backlink is, and why they are important.Backlinks have become so important to the scope of Search Engine Optimization, that they have become some [...]

The search engines are favoring popular links. Meaning the more links to one site, the more popular that site is and therefore should rank higher within the search engines. This is this argument that many webmasters believe and ‘one way link’ farms are claiming.