Stumble Upon is a social website which allows its users a new way to experience the Internet. Instead of searching for specific items on search engines like Google, Stumble Upon users only have to tag specific personal or professional interests and then ‘channel surf’ the web by simply clicking on a button on Stumble Upon tool bar.

Webmasters spend lots of time optimizing their sites for the search engines, submitting them to directories, and building incoming links.  It’s a lot of work, but if done properly, the traffic will come.

Webmasters have realized the potential of StumbleUpon as a marketing tool and therefore have started to stumble each others sites to gain traffic and exposure for their sites.

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