The objective of search engine optimization is to increase web visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of your site. It is not enough to simply add META tags and do submission of your site to the available search engine indexes and directories. The initial step is to build a great content-rich website. The last step is the proper submission of your website to the search engine or directory. There are no search engine optimization secrets – just ranking and promotion methodologies to follow in order to beat your competition in obtaining a high ranking for desired search keywords.

What I suggest is to carefully follow your instincts and Internet experience and do the following

  • Identify your competition
  • Identify the relevant keywords
  • Locate potential back links to your URL

Avoid these for top search engine optimization results

  • Repetition of keywords
  • Use of colored text on same-color background
  • Use of different pages that bridge to the same URL
  • Use of irrelevant keywords
  • Duplication of pages with different URLs

After keywords identification, follow these

  • Add keywords in content
  • Recheck search engine registration (it will take few weeks to get your site listed in engines and directories)
  • Submission of website to major search engines
  • Check the search engine placement (please keep on checking the results as you have to feed this input to your further optimization process) Repeat all the steps mentioned above periodically to keep your listing improving.

Organic search engine optimization has become a necessity for companies that are serious about increasing Internet business and achieving prominent rankings in the major search engines.

Credit : himshilp

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