Designers have often wondered about the secret ingredient to make a website appealing. The combination of design and functionality is something every designer wishes to implement in a site. Many successful websites have one main secret ingredient, not every designer is aware about. That element is website interactivity.

What is Web Interactivity?

A simple example can illustrate this point. Picture this:

A radio button or hyperlinks are elements of a web interface. Contrast these with a 3Dimensional Cube or a 3Dimensional Flip Book, both being examples of interactivity. They are complete experiences of doing stuff that engages users with web pages whilst the user is going through the information displayed on the website. This is what makes these examples stand out. The use of interactivities woven very creatively with website content makes them successful in capturing user-attention.

Examples of great interactivity websites


Starbucks Coffee at Home

This brand sure does know how to impress its users with loads of creativity that is used generously on its site! A user can simply know the kind of coffee taste he/she is more suited to by taking a simple Find my Perfect Coffee quiz. It makes browsing the site fun and interactive. A user can view the different types of coffee available by moving the cursor over the coffee packets as shown in the image. pent on technical details. However, in the recent times, designers can create these interactivities within minutes without any programming with rapid interactivity software that is available in the market.

How does one achieve website interactivity?

There are many elements that can be focused upon to achieve web interactivity that attracts users. The main subject of the website should be taken into consideration. This can give a clue as to the kind of interaction to be used.

For example, a product website will have various categories on display. The range should be presented in an interactive manner rather than plain rows of products. A 3Dimensional Flip Book can be used to its advantage to showcase a range of products with the relevant information. A user gets engaged whilst flipping through the book.

The creation of these website interactivities requires time to be spent on technical details. However, in the recent times, designers can create these interactivities within minutes without any programming with rapid interactivity software that is available in the market.


Credit: hongkiat

Photo Credit: digitalmediaacademy